Note: This article presents a historical snapshot of the best lingerie brands of 2023. Product collections, prices, sizing, membership programs and availability may have changed since publication.
Lingerie has an unusually demanding job description. It should fit beautifully, feel comfortable, survive repeated washing and make its wearer feel confidentall while using roughly the same amount of fabric as a decorative handkerchief.
To identify the best lingerie brands of 2023, expert editors and textile professionals evaluated factors such as fit, construction, fabric quality, support, size inclusivity, appearance and value. Good Housekeeping’s testing process alone drew on evaluations of more than 230 intimate-apparel styles and thousands of data points, while recommendations from other leading fashion publications helped reveal which labels consistently impressed shoppers and industry experts.
The result is a wonderfully varied list. There are affordable Amazon finds, soft everyday bralettes, dramatic embroidered sets, supportive bras for fuller busts, bridal pieces and luxury creations that look as though they arrived with their own velvet chaise lounge. Whether your priority is comfort, romance, practicality or unapologetic glamour, these 20 lingerie brands earned attention in 2023.
How the Best Lingerie Brands Were Evaluated
Expert lingerie testing goes beyond deciding whether something looks attractive on a hanger. Testers consider how bands, straps and cups behave during normal movement; whether seams scratch or dig; how accurately a garment fits; and whether elastic, lace and mesh maintain their shape after laundering.
A strong brand should also offer clear sizing information and enough variety to serve different bodies and occasions. A balconette bra for dinner under a square-neck dress has a different assignment from a wireless bralette worn during a ten-hour travel day. Neither is automatically betterthe winning design is the one that performs its intended job without requiring constant adjustments.
Fit remains especially important. A supportive bra should have a secure band, contained cups and straps that stay in place without carrying all the weight. Because sizing differs among American, British and European brands, shoppers should compare their current measurements with each company’s chart instead of treating one familiar size as universal.
The 20 Best Lingerie Brands of 2023
1. Journelle: Best Overall Lingerie Brand
Journelle combined the excitement of a beautifully curated boutique with the reliability of a polished in-house collection. Its signature line featured refined demi bras, balconettes, briefs, thongs and suspender belts with delicate lace and thoughtful construction. It was an especially strong destination for shoppers who wanted sophisticated lingerie without wandering through 47 browser tabs and forgetting what they originally needed.
2. Avidlove: Best Value Lingerie Brand
Avidlove proved that playful lingerie did not need to consume an entire weekend budget. The Amazon-favorite label offered babydolls, lace sets, robes, teddies and cutout bodysuits at accessible prices, often with broad size availability. It was ideal for experimenting with a dramatic color or unfamiliar silhouette before making a designer-level investment.
3. Victoria’s Secret: Most Popular Lingerie Brand
Few names are as closely associated with American lingerie as Victoria’s Secret. In 2023, the company continued to offer an enormous variety of push-up bras, balconettes, panties, corsets, sleepwear and coordinating sets. Its advantage was convenience: shoppers could find practical T-shirt bras and unapologetically theatrical lace in the same place, sometimes during the same very persuasive sale.
4. Adore Me: Best Lingerie Subscription
Adore Me stood out for its large selection of coordinated sets and broad range of bra and underwear sizes. Its optional membership model appealed to frequent shoppers who liked receiving credits, discounts and access to new collections. The styles ranged from understated everyday basics to colorful lace sets, making the brand useful for building an entire lingerie drawer rather than purchasing one isolated showpiece.
5. Skims: Best Trendy Lingerie Brand
Skims brought its smooth, minimalist aesthetic into lingerie with mesh, chiffon, lace and second-skin fabrics. The brand’s muted shades and modern silhouettes made its bras, bodysuits and underwear easy to layer under clothing, while seasonal collections supplied more decorative options. Size inclusivity and social-media visibility helped make Skims one of the defining intimate-apparel labels of the period.
6. Hanky Panky: Best Brand for Underwear
Hanky Panky built its reputation around stretch-lace underwear that managed to look delicate without feeling like decorative sandpaper. Its signature thongs attracted a loyal following, but the line also included bikinis, boy shorts, briefs and bralettes. Petite and plus-size options expanded the appeal, although shoppers still needed to check measurements carefully on the brand’s one-size designs.
7. Savage X Fenty: Best Inclusive Lingerie Brand
Savage X Fenty approached lingerie with energy, color and a healthy refusal to be shy. Rihanna’s label offered embroidered bras, metallic bustiers, garter sets, harnesses and comfortable basics across an inclusive size range. Its campaigns and designs emphasized self-expression on many body types, helping move the industry toward a broader and more entertaining definition of sexiness.
These widely recognized labels appeared repeatedly in expert roundups because they offered distinct combinations of affordability, variety, size range and visual identity rather than treating lingerie as a one-style-fits-everyone category.
8. Bluebella: Best for Coordinating Sets
Bluebella made matching look easy. Many collections included bras, briefs, thongs, garters and accessories designed to work together, eliminating the familiar problem of owning one spectacular bra and absolutely nothing that belongs with it. Mesh panels, geometric straps and metallic details gave the brand a contemporary, fashion-forward edge.
9. Cosabella: Best for Bralettes
Cosabella specialized in soft, colorful Italian lace, with bralettes available in multiple cuts and fit categories. Curvy, petite, maternity and extended-size collections helped more shoppers find a proportion that worked for them. The pieces felt romantic but approachable, making them suitable for everyday wear, lounging or peeking intentionally from beneath a loose blouse.
10. Natori: Best Lingerie Brand for Bras
Natori earned expert praise for bras that balanced support with elegant design. Its collections frequently combined smooth cups, practical underwire construction and refined lace detailing, making them attractive both under clothing and on their own. The brand was particularly useful for shoppers who wanted a functional everyday bra that did not resemble safety equipment.
11. Cuup: Best Practical Lingerie Brand
Cuup became known for streamlined bras made with sheer power mesh, clean seams and minimal padding. Its plunge, demi and balconette styles focused on natural shaping rather than dramatic enhancement. Smooth straps and carefully placed underwire made the brand a practical choice for fitted clothing, while vivid seasonal colors kept the designs from feeling overly basic.
12. Intimissimi: Best for Slips
Intimissimi delivered Italian-inspired elegance at prices below the most rarefied luxury labels. Silk, satin-like microfiber and soft rayon appeared across slips, chemises, bras and matching underwear. The brand’s strongest pieces had a timeless quality: sophisticated enough for a special occasion but comfortable enough to wear while doing something decidedly unglamorous, such as searching the kitchen for midnight cereal.
13. Agent Provocateur: Best High-End Lingerie Brand
Agent Provocateur treated lingerie as wearable theater. Its designs often featured elaborate embroidery, silk trims, crystals, decorative hardware and complex strap arrangements. Prices reflected the craftsmanship, so these were generally investment pieces rather than casual additions to the laundry pile. For dramatic special-occasion lingerie, however, few brands created a stronger visual impact.
14. Cacique: Best Plus-Size Lingerie Brand
Lane Bryant’s Cacique label designed lingerie specifically around plus-size bodies instead of simply enlarging a standard pattern and hoping for the best. Supportive details included wider straps, carefully shaped bands and fuller cup options. Alongside practical bras, the brand offered colorful babydolls, bodysuits, balconettes and lace underwear that prioritized both fit and personality.
Across expert recommendations, these brands were repeatedly praised for specialized strengths: Cosabella for bralettes, Natori and Cuup for bra construction, Intimissimi for accessible elegance, Agent Provocateur for luxury and Cacique for fuller-size support.
15. Free People Intimately: Best Versatile Lingerie Brand
Free People’s Intimately collection blurred the line between underwear and outerwear. Lace bralettes, corset-inspired tops, bodysuits, camisoles and ruffled shorts could be worn privately or styled with denim and jackets. The bohemian details worked especially well for shoppers who disliked buying attractive lingerie only to hide it beneath three layers of winter clothing.
16. For Love & Lemons: Best Romantic Lingerie Brand
For Love & Lemons leaned wholeheartedly into bows, floral embroidery, ruffles, pastel colors and decorative cutouts. The label’s sets, teddies and corsets felt whimsical and highly styled, often borrowing from vintage romance and modern “coquette” fashion. It was not the destination for invisible basics; it was the destination for lingerie that clearly had plans.
17. Kat the Label: Best Bridal Lingerie Brand
Kat the Label offered bridal lingerie that felt romantic without becoming costume-like. White lace sets, satin robes, slips and garters were designed for wedding mornings, honeymoons and special photographs. Many pieces coordinated easily, allowing brides to assemble several looks without spending the floral-arrangement portion of the wedding budget.
18. Thistle and Spire: Best Moody Lingerie Brand
Thistle and Spire provided an alternative to sweet florals and pale pink lace. Its collections featured darker colors, tattoo-inspired embroidery, dragons, snakes, flames and striking illusion mesh. Multiple nude-panel shades improved the effect across different skin tones. The result was bold lingerie with an artistic, slightly mysterious personality.
19. Bettie Page Lingerie: Best Vintage-Inspired Brand
Bettie Page Lingerie revived pinup-era shapes through bullet bras, high-waisted briefs, girdles, French knickers and structured corsets. The silhouettes referenced mid-century glamour while using modern fabrics and sizing. It was a strong choice for vintage enthusiasts, retro photo shoots or anyone who believes an ordinary Tuesday could benefit from a little old-Hollywood drama.
20. Eberjey: Most Comfortable Lingerie Brand
Eberjey became famous for exceptionally soft sleepwear, and that comfort carried into its chemises, bralettes, slips and underwear. Modal-rich fabrics, gentle gathering and delicate lace created pieces that felt polished without becoming fussy. The brand was ideal for shoppers who wanted romantic lingerie but considered itching, pinching and elaborate hardware nonnegotiable deal-breakers.
Fashion editors also highlighted the growing popularity of lingerie-inspired outerwear, romantic bridal collections and comfort-focused sleep pieces, reinforcing why Free People, For Love & Lemons, Kat the Label and Eberjey stood out in their respective categories.
How to Choose the Right Lingerie Brand
Start With the Occasion
For daily wear, prioritize breathable fabrics, smooth seams and dependable support. Natori, Cuup, Cosabella and Eberjey were strong 2023 options for practical comfort. For weddings or anniversaries, consider Kat the Label, Journelle or Intimissimi. When the assignment is maximum drama, Bluebella, Thistle and Spire or Agent Provocateur will understand the briefing immediately.
Check the Size Chart Every Time
Your size can change between brands and even between styles from the same company. Measure your underbust and the fullest part of your bust, then compare those numbers with the specific chart. Read reviews for clues about narrow cups, stretchy bands or unusually short bodysuits. The number on the label is information, not a character assessment.
Inspect Fabric and Construction
Soft lace should recover after stretching, mesh should feel smooth rather than abrasive and hooks should lie flat. On bras, check that the underwire follows the breast root without resting on breast tissue. Adjustable straps, multiple hook settings and lined gussets increase versatility and comfort.
Understand Membership Programs
Adore Me and Savage X Fenty promoted optional membership models in 2023. These could provide discounts or shopping credits, but they worked best for customers who purchased regularly and understood the billing and cancellation rules. A discount is less exciting when it arrives disguised as a charge you forgot to skip.
Expert Wear-Test Experience: What Shopping for Lingerie Really Teaches You
Across professional wear tests and editorial reviews, one lesson appears repeatedly: the prettiest item in the drawer is not automatically the best one. Lingerie must be evaluated while sitting, walking, reaching, bending and wearing clothing over it. A bra that looks flawless during a two-minute fitting may become a tiny engineering dispute after four hours. Testers therefore pay attention to creeping bands, sliding straps, cup gaping, underwire pressure and whether decorative details remain comfortable during normal movement.
The fitting-room experience also demonstrates why shoppers should bring more than one neighboring size. Trying a usual size, one sister size and one alternative cup can reveal whether the problem is the design or simply the proportion. For example, a band that rides up may be too loose, while cup spillage can signal insufficient cup volume. Changing both measurements strategically often produces a better result than tightening the straps until they begin negotiating with your shoulders.
Fabric creates another noticeable difference. Stretch lace can feel flexible and forgiving, but the quality of its elastic recovery determines whether it remains supportive. Power mesh usually offers greater stability, while modal and microfiber excel at softness. Silk feels luxurious and helps regulate temperature, yet it generally requires more careful cleaning. Embroidery, crystals and decorative straps add visual interest but may show beneath thin clothing, so experienced shoppers judge lingerie with the intended outfit rather than in isolation.
Longer wear tests reveal that comfort is highly personal. Some people prefer the secure structure of an underwire bra; others are happier in a wireless style with broad elastic support. Thongs can eliminate visible lines for one wearer and inspire immediate rebellion in another. High-rise briefs may feel wonderfully secure or unnecessarily tall depending on torso length. Expert recommendations are valuable starting points, but successful lingerie shopping still requires listening to the body wearing the garment.
Care testing is equally revealing. Heat, aggressive agitation and careless storage can quickly weaken elastic or distort molded cups. Hand-washing is often the safest approach for delicate bras, lace and silk. When machine washing is permitted, closing hooks, using cool water and placing garments inside a mesh bag can reduce snagging. Air-drying is preferable because dryer heat can damage elastic fibers and shorten the useful life of intimate apparel.
Finally, expert testing shows that confidence usually comes from compatibility, not from following a narrow idea of what lingerie should look like. One person may feel best in a minimal mesh balconette; another may prefer a flower-covered corset, a soft modal chemise or a black bodysuit embroidered with dragons. The strongest brands of 2023 succeeded because they offered different routes to the same destination: lingerie that fits the wearer’s body, supports the intended activity and feels like a deliberate choice rather than an uncomfortable obligation.
Conclusion
The best lingerie brands of 2023 proved that shoppers did not need to choose between comfort, support and style. Journelle delivered a polished overall selection, Avidlove made experimentation affordable, Natori and Cuup focused on dependable bras, Cacique and Savage X Fenty expanded inclusive options, while Agent Provocateur and Thistle and Spire supplied enough drama to make an ordinary bedroom feel suspiciously cinematic.
The smartest purchase is not necessarily the most expensive or revealing piece. It is the one that fits properly, serves its purpose and makes the wearer feel comfortable and self-assured. Measure carefully, study return policies and treat size labels as suggestions rather than sacred documents. Great lingerie should work for your bodynot assign your body homework.
